Brand
Owns positioning, naming, identity and the seasonal narrative for every label. Decides what a brand is allowed to say — and what it never says.
Outputs: brand book, seasonal concept, price architecture
Home / Company
Company profile
The formal version of what the home page says in fewer words: who we are on paper, how the company is put together, what each function owns, and the standards we hold ourselves to.
01
Corporate details
The disclosures a partner, a bank or a marketplace will ask for, in one place.
- Legal name
- SIGNO CORPORATION
- Korean name
- 주식회사 시그노
- Representative
- Representative name
- Founded
- July 1, 2022
- Business registration no.
- 000-00-00000
- Mail-order registration no.
- 0000-Gangwon Chuncheon-0000
- Headquarters
- C-dong Signo, 64 Toegyegongdan-gil, Chuncheon-si, Gangwon-do, Republic of Korea
- Business lines
- Apparel, innerwear and lounge, accessories, wellness, kids — brand development, wholesale and direct-to-consumer retail
- Brands operated
- KAPORI · SMOLLID · Dietrot · illmm · Meuzel · FIVSOC
- General enquiries
- sinokorea.corp@gmail.com
- Telephone
- 033 263 3334
- Office hours
- Monday to Friday, 10:00 – 19:00 KST
- Privacy officer
- Name · sinokorea.corp@gmail.com
02
How the company is organised
Six functions serve all six brands. Nobody is dedicated to a single label until that label can carry its own team.
Product & production
Design, pattern, sampling, sourcing and factory QC. Holds the supplier relationships and the cost sheet for every style we release.
Outputs: tech pack, sample approval, production schedule
Commerce
Owned stores, marketplace channels, wholesale accounts, pricing and promotion calendars, and the performance budget behind them.
Outputs: channel P&L, media plan, retention programme
Content studio
Photography, film, lookbooks and product pages, shot in-house so one campaign feeds every surface without a second production.
Outputs: campaign assets, product imagery, social cutdowns
Operations
Inventory, fulfilment, returns and customer service. The first team to know when something is wrong with a product, and the one that reports it back.
Outputs: stock plan, service SLA, return-reason reporting
Corporate
Finance, legal, IP and people. Keeps each brand's P&L separate, holds the trademarks, and manages contracts and compliance.
Outputs: brand-level P&L, contracts, trademark portfolio
03
Brands under management
Six labels, four categories, one operating platform. Each carries its own P&L.
KAPORI
Swim & resortwear
A seasonal brand built on the 1950s Riviera, rebuilt in a contemporary silhouette. Peak trading runs from spring into late summer.
SMOLLID
Kids & lifestyle
Things a child picks out first and an adult keeps using for years. Durability and safety standards set the design brief.
Dietrot
Wellness & body care
Routine products sold on repeat purchase rather than launch spikes. Subscription and replenishment are the core commerce model.
illmm
Contemporary unisex apparel
Structured, undecorated clothing designed to carry across seasons, with a deliberately narrow core range.
Meuzel
Innerwear & lounge
The highest-frequency category in the portfolio. Fabric quality and finish drive both cost and retention.
FIVSOC
Socks & accessories
Low ticket, high repeat. Doubles as our fastest testing ground for materials, packaging and channel experiments.
Brand pages and campaign material live on the home page portfolio.
04
How we hold ourselves to it
Suppliers and production
We work with factories we have visited. Orders are placed against a written cost sheet and lead time, and we do not ask a supplier to absorb a change we caused. Where a partner handles our production, we expect lawful employment, safe premises and no undisclosed subcontracting — and we reserve the right to stop an order if that is not the case.
Customers and claims
Product claims are written by the team that made the product, not by the team selling it. Wellness and body care copy avoids medical claims entirely. Where a figure appears in marketing, someone in the company can point to the number behind it.
Data and privacy
Personal information is collected only where it is needed, kept only as long as it is useful, and never sold. Customer data belongs to the brand that collected it and is not quietly pooled across the portfolio for marketing. The full statement is in the Privacy Policy.
Intellectual property
Trademarks for every brand are held centrally by SIGNO Corporation. Campaign imagery is licensed for the uses we have paid for, and we do not use a photographer's or model's work beyond that licence. If you believe something on this site infringes your rights, write to us and we will take it down while we investigate.
05
Working with us
Careers
We hire in small numbers, across all six functions, and read speculative applications year-round. Show the work rather than describing it.
Apply Reply within 2 weeks
Press & media
Interviews, product loans, imagery and logo files. Tell us your outlet and deadline in the first email.
Press contact Reply within 2 business days
Visiting the office
Meetings are by appointment only. Confirm the date by email first and we will send the exact address, floor and access details.
Request a meeting Chuncheon, Gangwon-do · Mon–Fri, 10:00 – 19:00 KST
Looking for something else? The support page lists every
channel with the subject line that routes it fastest, plus answers to the questions we get most.